An interdisciplinary convergence… what advice is both good for web/game design and missionary strategy? There needs to be a shift “of working content first (conversation design) instead of structure first (system design).”

So I started practicing what the video game industry preached (and what the advertising industry leaders like George Lois preached before them): start with the word.

Steph Hay, “Content-First Design”

Start with the word. Preach it.