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Ben Crair, “This Multibillion-Dollar Corporation Is Controlled by a Penniless Yoga Superstar,” Bloomberg Businessweek ()

On a three-axis chart of holiness, capitalism, and lumbar flexibility, [Ramdev] occupies a point beyond anyone else on Earth. …

“This earth, sun, and all of nature are doing their jobs without any expectation,” Ramdev said, burping midway through the sentence. “So I am doing my job.” …

In speeches and on TV, the yogi blamed India’s unhealthy bodies on foreign products, which he called “poison.” The nation suffered from “self-confusion,” and he promised to restore it to strength through the “traditional sciences practiced by our great hermits.” An India where everyone practiced his yoga would be an India without disease or sin.