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Tom Critchlow, “Small b blogging” ()

Small b blogging is learning to write and think with the network. Small b blogging is writing content designed for small deliberate audiences and showing it to them. Small b blogging is deliberately chasing interesting ideas over pageviews and scale. An attempt at genuine connection vs the gloss and polish and mass market of most “content marketing”.

And remember that you are your own audience! Small b blogging is writing things that you link back to and reference time and time again. Ideas that can evolve and grow as your thinking and audience grows.