But so many of the big hits [books, films] have been real surprises that have broken so many of the rules. AI is really great at finding hidden rules and applying them and optimizing everything according to hidden rules, but it’s really the rule-breaking events that have made life exciting for us.

Angela Chen, “Why trying to be too efficient will make us less efficient in the long run: Edward Tenner explains the efficiency paradox,” The Verge (Apr 12, 2018)

*[AI]: artificial intelligence